The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. … There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.
The branding process is the systematic approach used to create, communicate and strengthen a firm’s brand. It consists of a number of sequential steps. … For example, a design-oriented firm may focus on the design of a logo and other materials used to communicate the brand (Brand Identity).