If your web domain is new, chances are that you will not be featured at the top of SERPs. It is not because of a flaw with your website or SEO campaign that you aren’t ranking high. Google Sandbox is the reason.
What is Google Sandbox in SEO? This is a sort of probation period for new websites, where some restrictions are placed on young web pages. This is due to Google’s definition of relevant. Google Sandbox is a search engine that considers older pages more authentic due to their ranking. Although Google Sandbox isn’t officially recognized by the search engine this phenomenon exists on the internet. Google first filters new websites. The algorithm then ranks the pages that are already ranked high and pushes the ones below.
It is beneficial to identify if your website has been sandboxed or not by Google. Your website will not appear on Google’s search page if it has been sandboxed. Google won’t show your website among the top results if you search for keywords that you are targeting. If you have used backlinks, they, too, will not be shown.
Although it may seem alarming to new website owners, the Google Sandbox effects don’t last very long. It all depends upon the keywords used and the search data. Google Sandbox is expected to last 6-8 months. After this time, your website can rank for the keywords you are targeting.
History Google Sandbox
Web administrators and SEO professionals USA discovered that Google’s top pages did not feature new websites in 2004. These websites were not indexed but their rankings were still low. This was not true for other search engines, where the new sites were ranked among the top. Experts believe that Google introduced the sandbox concept to help users find high-quality content on trusted sites.
Why does your website not rank?
Google listing a website does not guarantee it will rank high in search results. Sites must be trusted, include the appropriate keywords and have good authority in the subject. It is also helpful to have a backlink profile. Websites still rank lower despite having an excellent SEO campaign. This could be due to a number of reasons:
- High competition: The main reason for the decline in rankings is competition. Keywords with lower competition will be more effective. Your page will rank lower even if it has the most keywords. Google will not feature a site that has high-volume keywords. Older websites and trusted sites will be featured at the top. It is all about gaining. Organic traffic. You should focus on low-volume keywords with low competition. Low search volume keywords will rank higher because they are less risky. When you begin to gain organic traffic to your site, Google’s algorithm You can determine if you have quality content, and improve your rankings by reducing the sandbox period.
- Inadequacy of content: Google crawls every page you publish. This allows Google to assess the topic’s importance and relevancy. Google will sandbox any site that does not contain enough relevant content. Spend some time on your site and make sure the content is easy to read for Google. Make sure you choose a topic that is relevant to your search and then create your content. To be considered an authority, you should publish multiple pieces of content. Google will consider these aspects to be an indicator that you are an expert in your field, increasing the likelihood of your website ranking highly.
- No quality backlinks are necessary: Websites require backlinks. Backlinks are an important factor in Google’s rankings. If you want to rank higher, you will need to have a strong backlink. Your rankings will drop if you don’t have high-quality backlinks. Your content must match the backlink. Your backlinks should grow as your content changes. To rank higher, you should not have random spikes in backlinks that contain no content. Google will question your site if you don’t build organic growth.
- No user signals: Rankings can also be determined based on user traffic. The rankings rise when a consumer interacts with a site. Google’s algorithms track this. The search engine analyzes user data, click-through rates, bounce rate and other metrics. Google will sandbox a page if it lacks user signals. This is because Google can see that no real traffic is being diverted to the page.
Audience engagement can help in higher rankings. You can add keywords to comments and reviews. An SEO strategy can fix a low engagement rate.
How do you decrease the google sandbox time?
Organic traffic takes time. The waiting period can take anywhere from one to nine months. This waiting period can be reduced. Here are some things you can do.
- Get indexed: Verify that your site has been found by Google. Google search will ask you to enter your domain name. If you have not already, this is the first thing you should do. Register your domain using the Google search console. Then submit your XML sitemap.
- Traffic from users: Audience engagement is a way to reduce the Google Sandbox period. Organic traffic is one of best ways to get out of the Google Sandbox quicker.
- Social signals: Using social media to increase your Google sandbox is a great way to decrease it. You can create social media accounts for your brand and run ads to keep your audience engaged. Google will verify the authenticity of all activity on your website by linking it to social media.
- Site Authority: Google doesn’t know if a site is authentic or if it has any content when it is published. Site authority is essential. To build authority, use authentic backlinks, internally links, and mentions on high-ranking pages.
- Buy an active domain: Google Sandbox is easily avoided by purchasing an active domain. You can save time by purchasing a website with decent traffic and then refurbishing it to your liking.
Google Sandbox may sound like a bad thing, but it isn’t. This probationary period works in your favor. Focus on the aspects that will allow you to get out of your sandbox quicker and help you achieve higher rankings. Focus your efforts on building a website. Google is the most popular search engine, but it’s not the only one.