It sounds cliché, we know. We cannot emphasize enough how crucial CONTENTS will be in 2021. Content is the king, but we would exaggerate if contents were everything! Your product’s content is what connects customers to your product. Marketing contents has been proven to deliver better results. Content is valuable. Content marketing is all about how you present it to your audience. Content marketing is more successful when you have in-depth strategies and the right contents format.
Why is content still so important?
Have you ever heard of the content marketing goals? Is it to generate leads or convert customers? These statistics may surprise you. Why should businesses use content marketing?84%- To increase brand awareness75%-To educate their audience
Trust Building – 65%
61% – To generate leads
48% – To make direct sales Your chances of being ranked higher in Google’s Search Engine Results Pages, (SERP) are increased if you have quality contents and relevant contents. What is quality contents? It is the content that answers their search queries. These are just a few reasons content is king, and they will remain so long-term.
1. Content is a level playing field
In 1996, Microsoft‘s czar Bill Gates had highlighted the importance of contents, and foresaw a bright future for contents on the internet. He stated that contents offers businesses large and small equal opportunities to provide information, either in the form or entertainment, and that it provides wide and equal opportunities. Traditional content marketing required money, and was only available to the large players. Contents allows anyone to market their products or services anywhere, at any time. Contents is a powerful tool that can help a startup succeed quickly, as well as small businesses. Content is universal. It doesn’t distinguish between businesses as long as it provides quality contents to customers. Large enterprises spend an average of $230,000 annually on content marketing, while small businesses spend $111,000 annually.
2. Interactivity is possible through content
Bill Gates felt that printed contents were not able to provide the same depth and interactivity as online media. The internet’s power is amplified by the personal involvement of users with audio and visual contents. Disney is just one of many companies that has taken interactivity online to a whole new level. The website and app offer a multitude of ways to improve customer experience. CNN provided interesting information that elevated Marvel’s movietic universe timeline experience. Most ad revenue growth for various digital medias.1. Social media (38%)
3. Search – 18% Brands can reap the benefits of interactivity using a variety of methods that harness the power and potential of the internet. It improves the user experience and builds trust between them.
3. Contents are the key to awareness
You may have seen the ALS Ice Bucket Challenge on the internet. It was created to raise awareness of Amytrophic Lateral Sclerosis (ALS) and received donations in excess of $100 million. National Geographic Magazine’s image about plastic pollution went viral online and helped raise awareness about the dangers of plastics in the oceans. It is important to make contents relatable. Engaging content is essential. Content marketers have the opportunity to experiment with different content formats on the internet. Contents that generates awareness via indirect means is more appealing to people. These examples prove that contents can win hearts when it is created in a unique way.
4. The contents of a decision-making capability is influenced by it
IKEA’s place app allows customers to see how furniture products will fit in their homes so they can make informed purchases. Are you looking to purchase a home? Zillow offers comprehensive information on homes in thousands of places and greatly influences people’s home-buying decisions. Its contents are clear and concise. It helps the user choose a home by providing images and videos. In the US, Digital advertising is $30 billion more that TV advertising. Marketing accounts for more than 10% of companies’ budgets, it is not surprising. The power of contents can influence purchasing decisions. Isn’t contents the only strategy for businesses? To influence and increase sales
5. Content-marketing offers cost-effective solutions
Popeyes’ simple reply “…y’all good?” to the indirect Twitter attack by their competitor on the new fried Chicken Sandwich captured the attention of the Internet. The new sandwich was a hit with Americans, who flocked to Popeyes in every state. It was a huge success. The blue-and-black (or golden-and white?) wedding dress photo was never so divided on the internet! Roman Originals, a UK retailer, made the dress famous, and it became a well-known brand. One tweet, one image, or an ad can make a small brand incredibly popular thanks to the internet. Viral contents is not a formula for creating viral contents. It happens. It happens. Marketing with contents are cost-effective. is 62% less expensive than traditional marketing. Content marketing does not have to be restricted to large brands. Content marketing can have a huge impact on even small businesses with limited budgets. You only need to hire DnR IT Solutions to help you understand your goals. Then, use content marketing to increase brand awareness and create leads.
All types of contents exist. Primary sources of contents are text, images, videos, and text. Businesses can use it for social media, email, messages, websites, apps, digital advertisements and blogs. The enterprise can develop content marketing strategies to help them achieve their goals. This blog is actually DnR IT Solutions’s website design, search engine optimization, content promotion in the form of blogging. It is meant to help it achieve its goal to get visitors to its website. Here it is! Contents were used to generate leads. To generate leads, businesses use contents in some form or another on various media. This can lead to conversions and increased sales and revenue. It’s that simple. Content marketing is key to lead generation and sales growth. We can assure you that the results are just around the corner if your content is valuable to users and aligns with their search intent. Do not give up, keep trying.